Adult-Use Readiness
Ensure products meet new regulations.
Hothouse Holyoke creates gluten-free & vegan food products. Each cannabis-infused edible is home inspired and made with integrity. As Pioneers who don’t want to wait on the emerging cannabis market’s culinary ideas, Audrey and Lucas hope to pave the way for a diverse, craft-centric cannabis industry in Massachusetts.
Home is the original incubator of their passions; it’s where they explore ideas, nurture their hobbies, and plan for the future. They enjoy cultivating cannabis and experimenting with new recipes. After receiving positive feedback from friends and family, they decided to take a leap of faith and join the industry.
As an emerging craft edibles kitchen, Hothouse Holyoke knew they could benefit greatly from the Sira Accelerator. With such a competitive selection process, getting accepted into the program felt like winning a golden ticket to Willy Wonka’s Chocolate Factory. They are extremely grateful for this once-in-a-lifetime opportunity and are excited about the upcoming journey.
“We have been navigating the cannabis start-up process ourselves, learning a lot along the way. The Sira Accelerator will expedite our growth and allow us to bring our home-inspired edibles to dispensary shelves faster than we ever could have imagined.” - Audrey Park
Fruit Leather
Ensure products meet new regulations.
Improve consistency and quality
Prepare to go-to-market
Developing systems to scale up output
Formal protocols to meet regulatory standards
Local outreach & HCA development
Expanding brand footprint one customer at a time
Generating demand and brand affinity
Media training and exposure